Who is sa.global
We are a leading global provider of Microsoft Dynamics 365 solutions for service centric firms and other project-driven organizations. Our family of vertical solutions extend the core functionality of Microsoft Dynamics 365 to provide an unparalleled offering in the marketplace for engineering, architecture, construction, accounting, legal, advertising, marketing, and IT services firms. We work with clients to drive digital transformation throughout their business, empowering their employees to do more, achieving critical business objectives, delivering value to their clients and stakeholders, and building a competitive edge.
For more information, visit www.saglobal.com.
Why Choose sa.global
Open, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.
Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.
Values of sa.global
- Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed.
- Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism.
- Come as you are, make work fun & others successful, and foster an always learning mentality.
Who are we looking for?
We are looking for someone to develop marketing plans and strategies to deliver measurable results. The key ownership area of this role it to ensure marketing campaigns achieve their objectives. They will work with the Global Demand Generation & Performance Marketing Leader to create, execute and monitor the performance of demand generation campaigns as well as support Marketing throughout our French speaking regions. To succeed you’d have excellent project management skills with experience running multiple projects and delivering reports on ROI.
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
- Brief and oversee the work of internal and external agencies, such as content, digital, and design, who will deliver much of the campaign activity.
- As and when required, to evaluate and manage external vendors for content syndication, webinars, virtual/physical events.
- Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, website, third party vendors for Content Syndication, Webinars, Events, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and country demand for revenue.
- Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
- Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities.
- Own, build, maintain and ensure hygiene of the marketing database for priority segments for the local market.
- Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs and deliver insights to drive campaign optimization.
- Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data-driven strategic campaign recommendations.
- Forecast marketing campaign growth and ROI for marketing campaigns.
- Work within a budget and report any overspend.
- Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs.
- Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns.
- Preferably with experience managing processes on marketing automation system.
Skill requirements
The ideal candidate is someone seeking to work in an environment with independence, personal growth opportunities, strong client-centric values, and a supportive group of colleagues.
- A Minimum of a Bachelor’s degree in communication, digital marketing or related fields.
- 8-15 years of related job experience.
- Strong problem-solving skills.
- Excellent written and spoken English is a must.
- Exceptional communication and project management skills.
- In-depth knowledge of running B2B campaigns around Enterprise Applications.
- Ability to manage several marketing campaigns simultaneously.
- A good understanding of current marketing trends.
What we offer
A full-time position as a Demand Generation Manager with a competitive salary and benefit package. An exciting work environment with one of the best and most experienced Dynamics 365 teams in the business. Exposure to many different clients and their businesses across the globe.